Ammajifoods

Case Study 1

Digital Academy 360 wants to run an ad to let people know about the online Digital Marketing Class. They are ready to spend 500 rs per day –

Case Study 2

Clothing store Koovs wants to endorse both their men and Women Summer’s wear by creating the same campaign they are ready to spend 20k on endorsing women wear and 10k on endorsing men wear. Creative – 2 creatives for each of the groups, the duration of the ads is 1month

Campaign – Reach

Adset

• Men
  • AD1
  • AD2
• Women
  • AD1
  • AD2

Bidding – amount advertiser is willing to pay per result

A1 – 4

A2 – 5

A3 – 2

Me – 6

Fb- 5.1 – 5.5 – 6

Bidding depends on

• Objectives
• Date & time
• Targeting
• Placement
• Ad type